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Question:

From the economic system’s point of view, the role of marketing intermediaries is to transform:
  1. raw products into finished products.
  2. consumer needs into producer needs.
  3. consumer needs and wants into product desires.
  4. assortments of products made by producers into the assortments wanted by consumers.






Q2. Which of the following is the criticism against the production concept?

  1. Consumers are not given personal attention
  2. Marketing expenses are costly
  3. No efforts are made for reducing the competition
  4. There is a large number of buyers and sellers
Correct Answer

Q3. If ABC Ltd. is considered as financially strong, then it comes under ____ characteristics.

  1. Economic
  2. Company
  3. Supply
  4. Marketing
Correct Answer

Q4. The ___ of CRM deals with communication between companies and their customers.

  1. Automation feature
  2. Analytical feature
  3. Operational feature
  4. Collaborative feature
Correct Answer

Q5. Avon, Amway, and Tupperware use which of the following forms of channel distribution?

  1. direct marketing channel
  2. indirect marketing channel
  3. forward channel
  4. fashion channel
Correct Answer

Q6. Results in the practice of too narrowly defining one’s business

  1. Services marketing
  2. Marketing management
  3. Marketing myopia
  4. Customer experience
Correct Answer

Q7. According to the BCG matrix. Does a star have the following feature?

  1. Generates less cash
  2. High market growth and low market share
  3. High market share and industry growth
  4. It will not become cash cow after some time
Correct Answer

Q8. Discussions are held with all the ___ of the company during requirements gathering.

  1. Technical staff
  2. Managers
  3. Sales personnel
  4. Stakeholders
Correct Answer

Q9. _____ refers to the willingness to help customers and to provide prompt service.

  1. Tangibles
  2. Empathy
  3. Reliability
  4. Assurance
  5. Responsiveness
Correct Answer

Q10. A distribution channel moves goods and services from producers to consumers. It overcomes the major time, place, and ______________ gaps that separate goods and services from those who would use them.

  1. possession
  2. profit
  3. image
  4. psychological
Correct Answer








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