Sales Question Bank
for Exam preparation

Q2. The benefits of marketing channels are………..

1. Cost saving
2. Time saving
3. Financial support given
4. All of above

Q3. Who sells to the customers?

1. Semi wholesalers
2. Wholesalers
3. Retailer
4. Distributor

Q4. CRM helped in increasing customer satisfaction from order to end product.

1. True
2. False

Q5. What is the full form of VMS?

1. Velocity moving system
2. Vertical marketing system
3. Vertical moving system
4. Very moveable system

Q6. In an organisation, SBU stands for ___

1. Substitute Business Unit
2. Sub Business unit
3. Strategic Business Unit
4. Standard Business Unit

Q7. The major focus of the societal marketing concept is –

1. Profit only
2. Society’s well being only
3. Satisfaction of customer only
4. All of these

Q8. Results in the practice of too narrowly defining one’s business

1. Services marketing
2. Marketing management
3. Marketing myopia
4. Customer experience

Q9. The creation of modern marketing is the result of ___

1. Industrial Revolution
2. Barter system
3. Decentralised exchange
4. Pre-industrial period

Q10. A market segment must be ______ and _______.

1. Substantial, powerful
2. Powerful, measurable
3. Measurable, differentiable
4. Actionable, powerful