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Question:

Which of the following statements about sales force management is true?
  • The sales force is the firm's most direct link to the customer
  • The statement, "The world will beat a path to your door if you build a better mousetrap," reflects how business operates today
  • As organizations implement the marketing concept, they soon realize how important it is to be sales-oriented
  • Personal selling is usually less expensive than advertising
  • Sales management is no different from any other kind of management









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