Sales Question Bank
for Exam preparation

Q2. Under the process of behavioural segmentation, we consider _______ and ______ as two major criteria.

1. Benefits, personality
2. Personality, life-style
3. Occasions, benefits
4. Occasions, life-style

Q3. Which of the following is not an element of the traditional marketing mix?

1. Product
2. Pricing
3. Promotion
4. Process

Q4. Discussions are held with all the ___ of the company during requirements gathering.

1. Technical staff
2. Managers
3. Sales personnel
4. Stakeholders

Q5. Who sells to the customers?

1. Semi wholesalers
2. Wholesalers
3. Retailer
4. Distributor

Q6. The difference between transactional selling and relationship selling is

1. In transaction, selling buyers must pay cash
2. In relationship selling, buyers and sellers must be related
3. In transaction selling, sellers provide greater service
4. In relationship selling, sellers work to provide value to their customers
5. In transaction selling, the transaction is the beginning of a relationship

Q7. Which of the following features of SFA helps to integrate financial functionality of the back and front office of an organization?

1. Contract management
2. Opportunity management
3. Asset management
4. Data quality management

Q8. Two genres of consumer market segmentation are _________ and ________.

1. Demographic, promotional
2. Behavioral, geographic
3. Geographic, social
4. Psychographic, economic

Q9. From the economic system’s point of view, the role of marketing intermediaries is to transform:

1. raw products into finished products.
2. consumer needs into producer needs.
3. consumer needs and wants into product desires.
4. assortments of products made by producers into the assortments wanted by consumers.

Q10. The benefits of marketing channels are………..

1. Cost saving
2. Time saving
3. Financial support given
4. All of above