Sales Question Bank
for Exam preparation

Q2. Who sells to the customers?

1. Semi wholesalers
2. Wholesalers
3. Retailer
4. Distributor

Q3. A ______________ is a set of interdependent organizations involved in the process of making a product or service available for use of consumption by the consumer or business user.

1. retailer
2. wholesaler
3. distribution channel
4. middleman

Q4. Which of the following is not a source of product ideas?

1. Research and development personnel
2. Marketing personnel
3. Associated companies in other countries
4. Accountants

Q5. Mrs. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all of the following EXCEPT

1. Human resources
2. Financial resources
3. Service capabilities
4. Social and cultural environment
5. Research and development activities

Q6. Which one of the following is not a feature of a strategic business unit?

1. Distinct mission
2. Separate identify under the umbrella of the parent firm
3. unlimited powers in the hands of CEO of SBU
4. Separate managing team

Q7. The major focus of the societal marketing concept is –

1. Profit only
2. Society’s well being only
3. Satisfaction of customer only
4. All of these

Q8. Which one of the following options is the correct benefit of SFA?

1. Decreases trading and increases administration
2. Helps to close agreements slower
3. Provides real-time visibility into sales
4. Helps to implement consistent sales processes across departments only

Q9. Results in the practice of too narrowly defining one’s business

1. Services marketing
2. Marketing management
3. Marketing myopia
4. Customer experience

Q10. From the economic system’s point of view, the role of marketing intermediaries is to transform:

1. raw products into finished products.
2. consumer needs into producer needs.
3. consumer needs and wants into product desires.
4. assortments of products made by producers into the assortments wanted by consumers.