Sales Question Bank
for Exam preparation

Q2. According to the BCG matrix. Does a star have the following feature?

1. Generates less cash
2. High market growth and low market share
3. High market share and industry growth
4. It will not become cash cow after some time

Q3. Discussions are held with all the ___ of the company during requirements gathering.

1. Technical staff
2. Managers
3. Sales personnel
4. Stakeholders

Q4. What is the full form of CIS?

1. Channel information system
2. Channel induced system
3. Channel incorporated system

Q5. ___ are often factors that a business cannot control.

1. Process variation
2. Cost reduction
3. External forces
4. Turnover

Q6. ___ are important to develop and evaluate the results of marketing interactions.

1. Analytical tools
2. Data warehouses
3. Campaign management tools
4. Interfaces

Q7. Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own.

1. manufacturers
2. producers
3. direct marketers
4. intermediaries

Q8. Which one of the following options is the correct benefit of SFA?

1. Decreases trading and increases administration
2. Helps to close agreements slower
3. Provides real-time visibility into sales
4. Helps to implement consistent sales processes across departments only

Q9. According to ___, “the marketing concept-holds the key to achieve organisational goals consistent with the needs and wants of the target market and deliver the desired satisfaction more effectively and efficiently than competitors”.

1. Philip Kotler
2. Rajan Nair
3. Stanton
4. American Marketing Association

Q10. Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is studying the country's

1. Natural conditions
2. Technological feasibility
3. Social and cultural norms
4. Distribution structure
5. Legal and political constraints