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Sales Question Bank
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Sales - Question 1:

Mrs. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all of the following EXCEPT

  1. Human resources
  2. Financial resources
  3. Service capabilities
  4. Social and cultural environment
  5. Research and development activities





Sales- Q2. According to the BCG matrix. Does a star have the following feature?

  1. Generates less cash
  2. High market growth and low market share
  3. High market share and industry growth
  4. It will not become cash cow after some time
Correct Answer

Sales- Q3. Discussions are held with all the ___ of the company during requirements gathering.

  1. Technical staff
  2. Managers
  3. Sales personnel
  4. Stakeholders
Correct Answer

Sales- Q4. What is the full form of CIS?

  1. Channel information system
  2. Channel induced system
  3. Channel incorporated system
Correct Answer

Sales- Q5. ___ are often factors that a business cannot control.

  1. Process variation
  2. Cost reduction
  3. External forces
  4. Turnover
Correct Answer

Sales- Q6. ___ are important to develop and evaluate the results of marketing interactions.

  1. Analytical tools
  2. Data warehouses
  3. Campaign management tools
  4. Interfaces
Correct Answer

Sales- Q7. Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own.

  1. manufacturers
  2. producers
  3. direct marketers
  4. intermediaries
Correct Answer

Sales- Q8. Which one of the following options is the correct benefit of SFA?

  1. Decreases trading and increases administration
  2. Helps to close agreements slower
  3. Provides real-time visibility into sales
  4. Helps to implement consistent sales processes across departments only
Correct Answer

Sales- Q9. According to ___, “the marketing concept-holds the key to achieve organisational goals consistent with the needs and wants of the target market and deliver the desired satisfaction more effectively and efficiently than competitors”.

  1. Philip Kotler
  2. Rajan Nair
  3. Stanton
  4. American Marketing Association
Correct Answer

Sales- Q10. Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is studying the country's

  1. Natural conditions
  2. Technological feasibility
  3. Social and cultural norms
  4. Distribution structure
  5. Legal and political constraints
Correct Answer








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