Sales Question Bank
for Exam preparation

Q2. Customization is a process of ___ the CRM solution.

1. Planning
2. Buying
3. Fine-tuning
4. Integrating

Q3. Marketing is a process that creates, communicates and delivers .....

1. Services to customers
2. Products to customers
3. Value to customers
4. Materialistic benefits to the customer

Q4. The difference between transactional selling and relationship selling is

1. In transaction, selling buyers must pay cash
2. In relationship selling, buyers and sellers must be related
3. In transaction selling, sellers provide greater service
4. In relationship selling, sellers work to provide value to their customers
5. In transaction selling, the transaction is the beginning of a relationship

Q5. CRM is a business philosophy that aims at maximizing ___ in the long run.

1. Customer value
2. Sales
3. Market Share

Q6. Maruti Suzuki buys 1,000 car tyres from JK Rubber ltd. Tyre, in this case, would be a/an

1. FMCG
2. Consumer good
3. Industrial good
4. White good

Q7. Which of the following is not the objective of pricing?

1. R O I
2. Market share
3. Prevention of competition
4. Profiteering

Q8. _____ refers to the knowledge and courtesy of employees and their ability to convey trust and confidence.

1. Empathy
2. Reliability
3. Responsiveness
4. Assurance
5. Tangibles

Q9. The ___ of CRM deals with communication between companies and their customers.

1. Automation feature
2. Analytical feature
3. Operational feature
4. Collaborative feature

Q10. Which of the following response media provides the three different service models of ‘Immediate Assistance’, ‘Deferred Assistance’ and ‘Engaging’ with the company via self-service.

1. E-mail
2. Call centre
3. SMS
4. Web site