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Sales Question Bank
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Sales - Question 1:

___ is the input to the scoping and prioritizing stage of CRM implementation.

  1. Scope statement
  2. Requirements list
  3. Design document
  4. Business plans






Sales- Q2. Avon, Amway, and Tupperware use which of the following forms of channel distribution?

  1. direct marketing channel
  2. indirect marketing channel
  3. forward channel
  4. fashion channel
Correct Answer


Sales- Q3. _____ refers to the ability to perform the promised service dependably and accurately.

  1. Tangibles
  2. Responsiveness
  3. Empathy
  4. Reliability
  5. Assurance
Correct Answer


Sales- Q4. The difference between transactional selling and relationship selling is

  1. In transaction, selling buyers must pay cash
  2. In relationship selling, buyers and sellers must be related
  3. In transaction selling, sellers provide greater service
  4. In relationship selling, sellers work to provide value to their customers
  5. In transaction selling, the transaction is the beginning of a relationship
Correct Answer


Sales- Q5. Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?

  1. direct marketing channel
  2. indirect marketing channel
  3. horizontal channel
  4. synthetic channel
Correct Answer


Sales- Q6. The ___ of CRM deals with communication between companies and their customers.

  1. Automation feature
  2. Analytical feature
  3. Operational feature
  4. Collaborative feature
Correct Answer


Sales- Q7. Which of the following businesses would be characterized as a pure service

  1. Insurance
  2. Farming
  3. Mining
  4. There is no such thing as a pure service
Correct Answer


Sales- Q8. A ______________ is a set of interdependent organizations involved in the process of making a product or service available for use of consumption by the consumer or business user.

  1. retailer
  2. wholesaler
  3. distribution channel
  4. middleman
Correct Answer


Sales- Q9. What is the full form of VMS?

  1. Velocity moving system
  2. Vertical marketing system
  3. Vertical moving system
  4. Very moveable system
Correct Answer


Sales- Q10. Which one of the following is not a necessary condition to be met during the process of exchange?

  1. Each party is capable of communicating
  2. Each party has to arrange its own logistics system
  3. Each party has the ability and desire to indulge in exchange
  4. Each party has something that is of some value to the other party
Correct Answer











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