Sales Question Bank
for Exam preparation

Q2. ___ generations is done after prototyping.

1. Report
2. Proposal
3. Bill
4. Plan

Q3. Which of the following response media provides the three different service models of ‘Immediate Assistance’, ‘Deferred Assistance’ and ‘Engaging’ with the company via self-service.

1. E-mail
2. Call centre
3. SMS
4. Web site

Q4. Which of the following statements about the pricing of services (compared to the pricing of goods) is false?

1. The demand for services tends to be more elastic than the demand for goods
2. Cost-oriented pricing is more difficult for services.
3. Comparing prices of competitors is more difficult for service consumers
4. Consumers are less able to stockpile services by taking advantage of discount prices

Q5. Which of the following options includes relationship management with external stakeholders in the value chain?

1. Analytical CRM
2. eCRM
3. Collaborative CRM
4. EAI

Q6. According to the BCG matrix. Does a star have the following feature?

1. Generates less cash
2. High market growth and low market share
3. High market share and industry growth
4. It will not become cash cow after some time

Q7. Which among the following is a major part of applications and techniques that helps in gathering, storing, analyzing, and accessing the data?

1. Data mining
2. Virtual reality
3. Business analytics
4. Data visualization

Q8. The benefits of marketing channels are………..

1. Cost saving
2. Time saving
3. Financial support given
4. All of above

Q9. The major focus of the societal marketing concept is –

1. Profit only
2. Society’s well being only
3. Satisfaction of customer only
4. All of these

Q10. If ABC Ltd. is considered as financially strong, then it comes under ____ characteristics.

1. Economic
2. Company
3. Supply
4. Marketing