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Question:

Which of the following options includes relationship management with external stakeholders in the value chain?
  1. Analytical CRM
  2. eCRM
  3. Collaborative CRM
  4. EAI






Q2. Which of the following statements about the sales force in the 21st century is true?

  1. Sales managers will use a hands-off approach and let the professional salesperson be his or her own boss
  2. Transactional exchanges no longer occur
  3. Sales management must be smart and nimble and provide technology-centered solutions to support the sales effort
  4. Salespeople make little use of the Internet because they realize the importance of the personal touch
  5. All of the above statements about the sales force in the 21st century are true
Correct Answer

Q3. Charging customers different prices for essentially the same service is called

  1. Price discrimination
  2. Supply and demand.
  3. Complementary
  4. Substitutes
Correct Answer

Q4. Avon, Amway, and Tupperware use which of the following forms of channel distribution?

  1. direct marketing channel
  2. indirect marketing channel
  3. forward channel
  4. fashion channel
Correct Answer

Q5. Which of the following is not an element of the traditional marketing mix?

  1. Product
  2. Pricing
  3. Promotion
  4. Process
Correct Answer

Q6. Which one of the following options is the correct benefit of SFA?

  1. Decreases trading and increases administration
  2. Helps to close agreements slower
  3. Provides real-time visibility into sales
  4. Helps to implement consistent sales processes across departments only
Correct Answer

Q7. USP stands for ____ and is an important advantage of branding

  1. Unique Selling Proposition
  2. Unequal Selling Pitch
  3. Unidentified Shuttle Position
  4. Unmanned Space Probe
Correct Answer

Q8. From the economic system’s point of view, the role of marketing intermediaries is to transform:

  1. raw products into finished products.
  2. consumer needs into producer needs.
  3. consumer needs and wants into product desires.
  4. assortments of products made by producers into the assortments wanted by consumers.
Correct Answer

Q9. Which of the following options is linked to order management?

  1. Exports and imports account data
  2. Improves financial planning by easily tracking sales pipeline
  3. Maintains audit information automatically
  4. Associates opportunity data records with purchase decisions
Correct Answer

Q10. A PEST analysis is used to identify the ___ forces affecting an organisation.

  1. External
  2. Internal
  3. Competing
  4. Legal
Correct Answer










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