Sales Question Bank
for Exam preparation

Q2. The work of setting up objectives for selling activities, determining and scheduling the steps necessary to achieve these objectives is known as………….

1. Selling
2. Sales policy
3. Sales programme
4. Sales planning

Q3. Discussions are held with all the ___ of the company during requirements gathering.

1. Technical staff
2. Managers
3. Sales personnel
4. Stakeholders

Q4. Which among the following is a major part of applications and techniques that helps in gathering, storing, analyzing, and accessing the data?

1. Data mining
2. Virtual reality
3. Business analytics
4. Data visualization

Q5. Which of the following options includes relationship management with external stakeholders in the value chain?

1. Analytical CRM
2. eCRM
3. Collaborative CRM
4. EAI

Q6. ___ are often factors that a business cannot control.

1. Process variation
2. Cost reduction
3. External forces
4. Turnover

Q7. CRM is a business philosophy that aims at maximizing ___ in the long run.

1. Customer value
2. Sales
3. Market Share

Q8. From the economic system’s point of view, the role of marketing intermediaries is to transform:

1. raw products into finished products.
2. consumer needs into producer needs.
3. consumer needs and wants into product desires.
4. assortments of products made by producers into the assortments wanted by consumers.

Q9. Which one of the following is not a feature of a strategic business unit?

1. Distinct mission
2. Separate identify under the umbrella of the parent firm
3. unlimited powers in the hands of CEO of SBU
4. Separate managing team

Q10. According to the BCG matrix a cash cow.

1. Has a high market growth rate but small market share
2. Generates less cash for the firm
3. Requires firm to invest heavily in market
4. None of these