Sales Question Bank
for Exam preparation

Q2. Which of the following is not the objective of pricing?

1. R O I
2. Market share
3. Prevention of competition
4. Profiteering

Q3. Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms?

1. business marketing channels
2. customer marketing channels
3. service marketing channels
4. direct marketing channels

Q4. Under the process of behavioural segmentation, we consider _______ and ______ as two major criteria.

1. Benefits, personality
2. Personality, life-style
3. Occasions, benefits
4. Occasions, life-style

Q5. Which among the following is a major part of applications and techniques that helps in gathering, storing, analyzing, and accessing the data?

1. Data mining
2. Virtual reality
3. Business analytics
4. Data visualization

Q6. Which among the following is defined as an ability to track and respond to clients in an individualized manner?

1. Inbound management
2. Automation
3. Outbound management
4. Personalization

Q7. If ABC Ltd. is considered as financially strong, then it comes under ____ characteristics.

1. Economic
2. Company
3. Supply
4. Marketing

Q8. According to ___, CRM is an iterative process that turns customer information into positive customer relations.

1. Ronald S. Swift
2. Stanley A. Brown
3. Chris Todman
4. Gartner Group

Q9. Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is studying the country's

1. Natural conditions
2. Technological feasibility
3. Social and cultural norms
4. Distribution structure
5. Legal and political constraints

Q10. In ___, active management and assessment of products and services take place

1. Initial phase
2. Intelligence phase
3. Value creation phase
4. Integration phase