Sales Question Bank
for Exam preparation

Q2. The differentiated marketing strategy of segmentation involves _______ products and several ________ programmes to prepare the different market mix for each market segment.

1. Unusual, segments
2. Different, segments
3. Segmented, markets
4. None of those

Q3. A restaurant is an example of a(n) _____.

1. hybrid
2. pure service
3. tangible good with accompanying services
4. tangible good with accompanying services
5. pure tangible good

Q4. Which of the following is not a source of product ideas?

1. Research and development personnel
2. Marketing personnel
3. Associated companies in other countries
4. Accountants

Q5. _____ refers to the knowledge and courtesy of employees and their ability to convey trust and confidence.

1. Empathy
2. Reliability
3. Responsiveness
4. Assurance
5. Tangibles

Q6. According to ___, “the marketing concept-holds the key to achieve organisational goals consistent with the needs and wants of the target market and deliver the desired satisfaction more effectively and efficiently than competitors”.

1. Philip Kotler
2. Rajan Nair
3. Stanton
4. American Marketing Association

Q7. Which of the following concept is a common approach for any marketing effort?

1. Selling
2. Production
3. Marketing
4. Selling

Q8. Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?

1. direct marketing channel
2. indirect marketing channel
3. horizontal channel
4. synthetic channel

Q9. Customization is a process of ___ the CRM solution.

1. Planning
2. Buying
3. Fine-tuning
4. Integrating

Q10. USP stands for ____ and is an important advantage of branding

1. Unique Selling Proposition
2. Unequal Selling Pitch
3. Unidentified Shuttle Position
4. Unmanned Space Probe