Sales Question Bank
for Exam preparation

Q2. PESTLE analysis stands for analysis of ___, Economic, Social, Technological, Legal and environmental factors affecting business.

1. Personal
2. Political
3. Proposal
4. Production

Q3. Which among the following is a major part of applications and techniques that helps in gathering, storing, analyzing, and accessing the data?

1. Data mining
2. Virtual reality
3. Business analytics
4. Data visualization

Q4. In ___, active management and assessment of products and services take place

1. Initial phase
2. Intelligence phase
3. Value creation phase
4. Integration phase

Q5. Mrs. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all of the following EXCEPT

1. Human resources
2. Financial resources
3. Service capabilities
4. Social and cultural environment
5. Research and development activities

Q6. The brand name or logo should not be used generically or commonly, as this leads to the dilution of the brand value

1. True
2. False

Q7. Which of the following is the criticism against the production concept?

1. Consumers are not given personal attention
2. Marketing expenses are costly
3. No efforts are made for reducing the competition
4. There is a large number of buyers and sellers

Q8. Which of the following is not an element of the traditional marketing mix?

1. Product
2. Pricing
3. Promotion
4. Process

Q9. A market segment must be ______ and _______.

1. Substantial, powerful
2. Powerful, measurable
3. Measurable, differentiable
4. Actionable, powerful

Q10. Which of the following businesses would be characterized as a pure service

1. Insurance
2. Farming
3. Mining
4. There is no such thing as a pure service