Sales Question Bank
for Exam preparation

Q2. Who sells to the customers?

1. Semi wholesalers
2. Wholesalers
3. Retailer
4. Distributor

Q3. When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous with both forward and backward vertical integration is known as…………

1. Corporate vertical marketing systems
2. Contractual vertical marketing systems
3. Administered vertical marketing systems
4. None of the above

Q4. Which of the following is not an element of the traditional marketing mix?

1. Product
2. Pricing
3. Promotion
4. Process

Q5. If ABC Ltd. is considered as financially strong, then it comes under ____ characteristics.

1. Economic
2. Company
3. Supply
4. Marketing

Q6. Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is studying the country's

1. Natural conditions
2. Technological feasibility
3. Social and cultural norms
4. Distribution structure
5. Legal and political constraints

Q7. Independent firms at different channel levels integrate their programs on a contractual basis to achieve systemic economies and increased market impact are known as……….

1. Corporate vertical marketing systems
2. Contractual vertical marketing systems
3. Administered vertical
4. None of the above

Q8. _____ refers to the ability to perform the promised service dependably and accurately.

1. Tangibles
2. Responsiveness
3. Empathy
4. Reliability
5. Assurance

Q9. Marketing is a process that creates, communicates and delivers .....

1. Services to customers
2. Products to customers
3. Value to customers
4. Materialistic benefits to the customer

Q10. ________________ is a marketing channel that has no intermediary levels.

1. direct marketing channel
2. indirect marketing channel
3. forward channel
4. hybrid channel