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Sales Question Bank
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Question:

When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous with both forward and backward vertical integration is known as…………
  1. Corporate vertical marketing systems
  2. Contractual vertical marketing systems
  3. Administered vertical marketing systems
  4. None of the above






Q2. Charging customers different prices for essentially the same service is called

  1. Price discrimination
  2. Supply and demand.
  3. Complementary
  4. Substitutes
Correct Answer

Q3. The ___ of CRM deals with communication between companies and their customers.

  1. Automation feature
  2. Analytical feature
  3. Operational feature
  4. Collaborative feature
Correct Answer

Q4. Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own.

  1. manufacturers
  2. producers
  3. direct marketers
  4. intermediaries
Correct Answer

Q5. Which of the following statements about the sales force in the 21st century is true?

  1. Sales managers will use a hands-off approach and let the professional salesperson be his or her own boss
  2. Transactional exchanges no longer occur
  3. Sales management must be smart and nimble and provide technology-centered solutions to support the sales effort
  4. Salespeople make little use of the Internet because they realize the importance of the personal touch
  5. All of the above statements about the sales force in the 21st century are true
Correct Answer

Q6. In ___, active management and assessment of products and services take place

  1. Initial phase
  2. Intelligence phase
  3. Value creation phase
  4. Integration phase
Correct Answer

Q7. Avon, Amway, and Tupperware use which of the following forms of channel distribution?

  1. direct marketing channel
  2. indirect marketing channel
  3. forward channel
  4. fashion channel
Correct Answer

Q8. What is the full form of VMS?

  1. Velocity moving system
  2. Vertical marketing system
  3. Vertical moving system
  4. Very moveable system
Correct Answer

Q9. Collecting marketing information is a marketing function that’s related to ___.

  1. Exchange
  2. Physical supply
  3. Facilitating
  4. Marketing mix
Correct Answer

Q10. Which one of the following is not a necessary condition to be met during the process of exchange?

  1. Each party is capable of communicating
  2. Each party has to arrange its own logistics system
  3. Each party has the ability and desire to indulge in exchange
  4. Each party has something that is of some value to the other party
Correct Answer








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