Sales Question Bank
for Exam preparation

Q2. Services marketing become difficult because of

1. Intangibility
2. no demand
3. More complex market
4. Difficult to enter the market

Q3. When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous with both forward and backward vertical integration is known as…………

1. Corporate vertical marketing systems
2. Contractual vertical marketing systems
3. Administered vertical marketing systems
4. None of the above

Q4. _____ refers to the knowledge and courtesy of employees and their ability to convey trust and confidence.

1. Empathy
2. Reliability
3. Responsiveness
4. Assurance
5. Tangibles

Q5. Results in the practice of too narrowly defining one’s business

1. Services marketing
2. Marketing management
3. Marketing myopia
4. Customer experience

Q6. With respect to a channel of distribution, the number of intermediary levels within the channel indicates the ____________ of a channel.

1. width
2. depth
3. length
4. similarity

Q7. Marketing is a process that creates, communicates and delivers .....

1. Services to customers
2. Products to customers
3. Value to customers
4. Materialistic benefits to the customer

Q8. To overcome competition, a company must provide greater ___ than its competitors.

1. customer satisfaction
2. offers
3. channels

Q9. _______________ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the buyer.

1. A direct marketing channel
2. An indirect marketing channel
3. A channel level
4. A channel switching system

Q10. The major focus of the societal marketing concept is –

1. Profit only
2. Society’s well being only
3. Satisfaction of customer only
4. All of these