Sales Question Bank
for Exam preparation

Q2. Which of the following businesses would be characterized as a pure service

1. Insurance
2. Farming
3. Mining
4. There is no such thing as a pure service

Q3. Charging customers different prices for essentially the same service is called

1. Price discrimination
2. Supply and demand.
3. Complementary
4. Substitutes

Q4. ___ are important to develop and evaluate the results of marketing interactions.

1. Analytical tools
2. Data warehouses
3. Campaign management tools
4. Interfaces

Q5. According to Ansoft’s model of product/market expansion.

1. When products are new and markets are new, then diversification strategy would be implemented
2. When products are present (or current) and markets are present (or current), then product development would be the right strategy
3. Product development is not feasible
4. None of these

Q6. The differentiated marketing strategy of segmentation involves _______ products and several ________ programmes to prepare the different market mix for each market segment.

1. Unusual, segments
2. Different, segments
3. Segmented, markets
4. None of those

Q7. Who sells to the customers?

1. Semi wholesalers
2. Wholesalers
3. Retailer
4. Distributor

Q8. The creation of modern marketing is the result of ___

1. Industrial Revolution
2. Barter system
3. Decentralised exchange
4. Pre-industrial period

Q9. The type of branding used for introducing new products in an existing lineup, is called as___

1. Individual brand
2. Umbrella brand
3. Private Label
4. Family brand

Q10. CRM helped in increasing customer satisfaction from order to end product.

1. True
2. False