Sales Question Bank
for Exam preparation

Q2. Our marketing mechanism is deemed successful only if –

1. We get money from him
2. Customer is fully satisfied by our products and services
3. We can sell more than our competitors
4. We can make more profit than our competitors

Q3. Avon, Amway, and Tupperware use which of the following forms of channel distribution?

1. direct marketing channel
2. indirect marketing channel
3. forward channel
4. fashion channel

Q4. Which of the following concept is a common approach for any marketing effort?

1. Selling
2. Production
3. Marketing
4. Selling

Q5. The major focus of the societal marketing concept is –

1. Profit only
2. Society’s well being only
3. Satisfaction of customer only
4. All of these

Q6. From the economic system’s point of view, the role of marketing intermediaries is to transform:

1. raw products into finished products.
2. consumer needs into producer needs.
3. consumer needs and wants into product desires.
4. assortments of products made by producers into the assortments wanted by consumers.

Q7. PESTLE analysis stands for analysis of ___, Economic, Social, Technological, Legal and environmental factors affecting business.

1. Personal
2. Political
3. Proposal
4. Production

Q8. A buyer’s perception of value is considered a trade-off between

1. Product value and psychic cost.
2. Total customer value and total customer cost
3. Image value and energy cost
4. Service value and monetary cost.

Q9. The ___ of CRM deals with communication between companies and their customers.

1. Automation feature
2. Analytical feature
3. Operational feature
4. Collaborative feature

Q10. Which one of the following options is the correct benefit of SFA?

1. Decreases trading and increases administration
2. Helps to close agreements slower
3. Provides real-time visibility into sales
4. Helps to implement consistent sales processes across departments only