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Sales Question Bank
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Question:

A buyer’s perception of value is considered a trade-off between
  1. Product value and psychic cost.
  2. Total customer value and total customer cost
  3. Image value and energy cost
  4. Service value and monetary cost.






Q2. Independent firms at different channel levels integrate their programs on a contractual basis to achieve systemic economies and increased market impact are known as……….

  1. Corporate vertical marketing systems
  2. Contractual vertical marketing systems
  3. Administered vertical
  4. None of the above
Correct Answer

Q3. Mrs. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all of the following EXCEPT

  1. Human resources
  2. Financial resources
  3. Service capabilities
  4. Social and cultural environment
  5. Research and development activities
Correct Answer

Q4. Avon, Amway, and Tupperware use which of the following forms of channel distribution?

  1. direct marketing channel
  2. indirect marketing channel
  3. forward channel
  4. fashion channel
Correct Answer

Q5. What is the full form of VMS?

  1. Velocity moving system
  2. Vertical marketing system
  3. Vertical moving system
  4. Very moveable system
Correct Answer

Q6. ___ generations is done after prototyping.

  1. Report
  2. Proposal
  3. Bill
  4. Plan
Correct Answer

Q7. CRM is a business philosophy that aims at maximizing ___ in the long run.

  1. Customer value
  2. Sales
  3. Market Share
Correct Answer

Q8. According to Ansoft’s model of product/market expansion.

  1. When products are new and markets are new, then diversification strategy would be implemented
  2. When products are present (or current) and markets are present (or current), then product development would be the right strategy
  3. Product development is not feasible
  4. None of these
Correct Answer

Q9. Marketing is a process that creates, communicates and delivers .....

  1. Services to customers
  2. Products to customers
  3. Value to customers
  4. Materialistic benefits to the customer
Correct Answer

Q10. According to ___, “the marketing concept-holds the key to achieve organisational goals consistent with the needs and wants of the target market and deliver the desired satisfaction more effectively and efficiently than competitors”.

  1. Philip Kotler
  2. Rajan Nair
  3. Stanton
  4. American Marketing Association
Correct Answer








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