Sales Question Bank
for Exam preparation

Q2. In ___, active management and assessment of products and services take place

1. Initial phase
2. Intelligence phase
3. Value creation phase
4. Integration phase

Q3. When the manufacturer establishes two or more channels catering to the same market, then …………… occurs.

1. Vertical channel conflict
2. Horizontal channel conflict
3. Multi channel conflict
4. None of the above

Q4. The benefits of marketing channels are………..

1. Cost saving
2. Time saving
3. Financial support given
4. All of above

Q5. Which of the following is the criticism against the production concept?

1. Consumers are not given personal attention
2. Marketing expenses are costly
3. No efforts are made for reducing the competition
4. There is a large number of buyers and sellers

Q6. Independent firms at different channel levels integrate their programs on a contractual basis to achieve systemic economies and increased market impact are known as……….

1. Corporate vertical marketing systems
2. Contractual vertical marketing systems
3. Administered vertical
4. None of the above

Q7. Which of the following marketing philosophy believes and operates with the guiding force that the consumers will prefer those products which are available at the right time and at right places?

1. Production concept
2. Exchange concept
3. Product concept
4. Marketing concept

Q8. _____ refers to the ability to perform the promised service dependably and accurately.

1. Tangibles
2. Responsiveness
3. Empathy
4. Reliability
5. Assurance

Q9. Which of the following is NOT the strategy of product mix?

1. Expansion of Product mix
2. Contraction of Product mix
3. Alteration of existing products
4. Pricing the product

Q10. In SWOT, the letter ‘O’ stands for –

1. Omnipresent (product lines)
2. Obvious (Marketing responses)
3. Occurrence (of trade cycles)
4. None of the above