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Question:

Which of the following is the criticism against the production concept?
  1. Consumers are not given personal attention
  2. Marketing expenses are costly
  3. No efforts are made for reducing the competition
  4. There is a large number of buyers and sellers






Q2. Services marketing become difficult because of

  1. Intangibility
  2. no demand
  3. More complex market
  4. Difficult to enter the market
Correct Answer

Q3. Which among the following is a major part of applications and techniques that helps in gathering, storing, analyzing, and accessing the data?

  1. Data mining
  2. Virtual reality
  3. Business analytics
  4. Data visualization
Correct Answer

Q4. A PEST analysis is used to identify the ___ forces affecting an organisation.

  1. External
  2. Internal
  3. Competing
  4. Legal
Correct Answer

Q5. Which of the following statements about sales force management is true?

  1. The sales force is the firm's most direct link to the customer
  2. The statement, "The world will beat a path to your door if you build a better mousetrap," reflects how business operates today
  3. As organizations implement the marketing concept, they soon realize how important it is to be sales-oriented
  4. Personal selling is usually less expensive than advertising
  5. Sales management is no different from any other kind of management
Correct Answer

Q6. The ___ of CRM deals with communication between companies and their customers.

  1. Automation feature
  2. Analytical feature
  3. Operational feature
  4. Collaborative feature
Correct Answer

Q7. The major focus of the societal marketing concept is –

  1. Profit only
  2. Society’s well being only
  3. Satisfaction of customer only
  4. All of these
Correct Answer

Q8. Under the process of behavioural segmentation, we consider _______ and ______ as two major criteria.

  1. Benefits, personality
  2. Personality, life-style
  3. Occasions, benefits
  4. Occasions, life-style
Correct Answer

Q9. Which of the following is an example of the external natural environment for a manufacturer of metal lawn furniture?

  1. A longer than usual distribution channel due to a rail strike
  2. Consumer trend toward treating gardens like another room
  3. The popularity of metal lawn furniture that looks vintage rather than newly bought
  4. A flood at the manufacturer's main warehouse
  5. Inflationary pricing by competitors
Correct Answer

Q10. When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous with both forward and backward vertical integration is known as…………

  1. Corporate vertical marketing systems
  2. Contractual vertical marketing systems
  3. Administered vertical marketing systems
  4. None of the above
Correct Answer








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