Sales Question Bank
for Exam preparation

Q2. A restaurant is an example of a(n) _____.

1. hybrid
2. pure service
3. tangible good with accompanying services
4. tangible good with accompanying services
5. pure tangible good

Q3. The ___ of CRM deals with communication between companies and their customers.

1. Automation feature
2. Analytical feature
3. Operational feature
4. Collaborative feature

Q4. A large marketing intermediary, but not as large as a sole selling agent in terms of size, resources and territory of operation is known as………………..

1. Wholesaler
2. Sole selling agent
3. Direct marketing channel
4. Semi-wholesalers

Q5. Which of the following is not an element of the traditional marketing mix?

1. Product
2. Pricing
3. Promotion
4. Process

Q6. _______________ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the buyer.

1. A direct marketing channel
2. An indirect marketing channel
3. A channel level
4. A channel switching system

Q7. Under the diversification strategy, the firm tries to –

1. Remain in the same product line
2. Move into other products lines but removes previous product lines
3. Move into new product lines and retains the existing product lines
4. All of these

Q8. Mrs. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all of the following EXCEPT

1. Human resources
2. Financial resources
3. Service capabilities
4. Social and cultural environment
5. Research and development activities

Q9. ___ are important to develop and evaluate the results of marketing interactions.

1. Analytical tools
2. Data warehouses
3. Campaign management tools
4. Interfaces

Q10. ________________ is a marketing channel that has no intermediary levels.

1. direct marketing channel
2. indirect marketing channel
3. forward channel
4. hybrid channel