Sales Question Bank
for Exam preparation

Q2. Which among the following is a major part of applications and techniques that helps in gathering, storing, analyzing, and accessing the data?

1. Data mining
2. Virtual reality
3. Business analytics
4. Data visualization

Q3. Which of the following options includes relationship management with external stakeholders in the value chain?

1. Analytical CRM
2. eCRM
3. Collaborative CRM
4. EAI

Q4. Which is not a strategic role of sales management?

1. Tracking
2. Reporting
3. Delivery
4. Optimizes distribution

Q5. Maruti Suzuki buys 1,000 car tyres from JK Rubber ltd. Tyre, in this case, would be a/an

1. FMCG
2. Consumer good
3. Industrial good
4. White good

Q6. The work of setting up objectives for selling activities, determining and scheduling the steps necessary to achieve these objectives is known as………….

1. Selling
2. Sales policy
3. Sales programme
4. Sales planning

Q7. Which one of the following is not a necessary condition to be met during the process of exchange?

1. Each party is capable of communicating
2. Each party has to arrange its own logistics system
3. Each party has the ability and desire to indulge in exchange
4. Each party has something that is of some value to the other party

Q8. Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?

1. direct marketing channel
2. indirect marketing channel
3. horizontal channel
4. synthetic channel

Q9. Many firms use environmental scanning to assess their external environment. Environmental scanning should be used to

1. Respond to current crises
2. Identify future threats and opportunities
3. Determine personnel performance
4. Allocate financial resources
5. Assist with service delivery

Q10. CRM is a business philosophy that aims at maximizing ___ in the long run.

1. Customer value
2. Sales
3. Market Share