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Question:

Maruti Suzuki buys 1,000 car tyres from JK Rubber ltd. Tyre, in this case, would be a/an
  1. FMCG
  2. Consumer good
  3. Industrial good
  4. White good






Q2. _____ refers to the willingness to help customers and to provide prompt service.

  1. Tangibles
  2. Empathy
  3. Reliability
  4. Assurance
  5. Responsiveness
Correct Answer

Q3. The creation of modern marketing is the result of ___

  1. Industrial Revolution
  2. Barter system
  3. Decentralised exchange
  4. Pre-industrial period
Correct Answer

Q4. Which one of the following is not a necessary condition to be met during the process of exchange?

  1. Each party is capable of communicating
  2. Each party has to arrange its own logistics system
  3. Each party has the ability and desire to indulge in exchange
  4. Each party has something that is of some value to the other party
Correct Answer

Q5. _______________ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the buyer.

  1. A direct marketing channel
  2. An indirect marketing channel
  3. A channel level
  4. A channel switching system
Correct Answer

Q6. The work of setting up objectives for selling activities, determining and scheduling the steps necessary to achieve these objectives is known as………….

  1. Selling
  2. Sales policy
  3. Sales programme
  4. Sales planning
Correct Answer

Q7. ________________ is a marketing channel that has no intermediary levels.

  1. direct marketing channel
  2. indirect marketing channel
  3. forward channel
  4. hybrid channel
Correct Answer

Q8. From the economic system’s point of view, the role of marketing intermediaries is to transform:

  1. raw products into finished products.
  2. consumer needs into producer needs.
  3. consumer needs and wants into product desires.
  4. assortments of products made by producers into the assortments wanted by consumers.
Correct Answer

Q9. The higher the inflation, the –

  1. Lower would be the purchasing power of consumers
  2. higher would be the purchasing power of consumers
  3. Least affected would be the consumers of all genres
  4. Least affected would be the consumers of creme de’ la crème genre
Correct Answer

Q10. PESTLE analysis stands for analysis of ___, Economic, Social, Technological, Legal and environmental factors affecting business.

  1. Personal
  2. Political
  3. Proposal
  4. Production
Correct Answer








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