Sales Question Bank
for Exam preparation

Q2. In an organisation, SBU stands for ___

1. Substitute Business Unit
2. Sub Business unit
3. Strategic Business Unit
4. Standard Business Unit

Q3. Which one of the following options is the correct benefit of SFA?

1. Decreases trading and increases administration
2. Helps to close agreements slower
3. Provides real-time visibility into sales
4. Helps to implement consistent sales processes across departments only

Q4. Which of the following response media provides the three different service models of ‘Immediate Assistance’, ‘Deferred Assistance’ and ‘Engaging’ with the company via self-service.

1. E-mail
2. Call centre
3. SMS
4. Web site

Q5. Which of the following is the criticism against the production concept?

1. Consumers are not given personal attention
2. Marketing expenses are costly
3. No efforts are made for reducing the competition
4. There is a large number of buyers and sellers

Q6. Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own.

1. manufacturers
2. producers
3. direct marketers
4. intermediaries

Q7. ___ are important to develop and evaluate the results of marketing interactions.

1. Analytical tools
2. Data warehouses
3. Campaign management tools
4. Interfaces

Q8. A PEST analysis is used to identify the ___ forces affecting an organisation.

1. External
2. Internal
3. Competing
4. Legal

Q9. The brand name or logo should not be used generically or commonly, as this leads to the dilution of the brand value

1. True
2. False

Q10. CRM helped in increasing customer satisfaction from order to end product.

1. True
2. False