Sales Question Bank
for Exam preparation

Q2. CRM is a business philosophy that aims at maximizing ___ in the long run.

1. Customer value
2. Sales
3. Market Share

Q3. The difference between transactional selling and relationship selling is

1. In transaction, selling buyers must pay cash
2. In relationship selling, buyers and sellers must be related
3. In transaction selling, sellers provide greater service
4. In relationship selling, sellers work to provide value to their customers
5. In transaction selling, the transaction is the beginning of a relationship

Q4. CRM helped in increasing customer satisfaction from order to end product.

1. True
2. False

Q5. Which of the following response media provides the three different service models of ‘Immediate Assistance’, ‘Deferred Assistance’ and ‘Engaging’ with the company via self-service.

1. E-mail
2. Call centre
3. SMS
4. Web site

Q6. The creation of modern marketing is the result of ___

1. Industrial Revolution
2. Barter system
3. Decentralised exchange
4. Pre-industrial period

Q7. According to ___, “the marketing concept-holds the key to achieve organisational goals consistent with the needs and wants of the target market and deliver the desired satisfaction more effectively and efficiently than competitors”.

1. Philip Kotler
2. Rajan Nair
3. Stanton
4. American Marketing Association

Q8. Our marketing mechanism is deemed successful only if –

1. We get money from him
2. Customer is fully satisfied by our products and services
3. We can sell more than our competitors
4. We can make more profit than our competitors

Q9. Although ___ was developed as a Linux program, it is compatible with Windows.

1. SAP
2. Oracle
3. PeopleSoft
4. Telemation

Q10. Transporting and storing goods is part of which of the following marketing channel functions?

1. negotiation
2. physical distribution
3. contact
4. matching