Sales Question Bank
for Exam preparation

Q2. A large marketing intermediary, but not as large as a sole selling agent in terms of size, resources and territory of operation is known as………………..

1. Wholesaler
2. Sole selling agent
3. Direct marketing channel
4. Semi-wholesalers

Q3. Who sells to the customers?

1. Semi wholesalers
2. Wholesalers
3. Retailer
4. Distributor

Q4. Avon, Amway, and Tupperware use which of the following forms of channel distribution?

1. direct marketing channel
2. indirect marketing channel
3. forward channel
4. fashion channel

Q5. Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own.

1. manufacturers
2. producers
3. direct marketers
4. intermediaries

Q6. _____ refers to the willingness to help customers and to provide prompt service.

1. Tangibles
2. Empathy
3. Reliability
4. Assurance
5. Responsiveness

Q7. When the manufacturer establishes two or more channels catering to the same market, then …………… occurs.

1. Vertical channel conflict
2. Horizontal channel conflict
3. Multi channel conflict
4. None of the above

Q8. In ___, active management and assessment of products and services take place

1. Initial phase
2. Intelligence phase
3. Value creation phase
4. Integration phase

Q9. Which of the following is NOT the strategy of product mix?

1. Expansion of Product mix
2. Contraction of Product mix
3. Alteration of existing products
4. Pricing the product

Q10. According to the BCG matrix. Does a star have the following feature?

1. Generates less cash
2. High market growth and low market share
3. High market share and industry growth
4. It will not become cash cow after some time