Sales Question Bank
for Exam preparation

Q2. _____ refers to the knowledge and courtesy of employees and their ability to convey trust and confidence.

1. Empathy
2. Reliability
3. Responsiveness
4. Assurance
5. Tangibles

Q3. Many firms use environmental scanning to assess their external environment. Environmental scanning should be used to

1. Respond to current crises
2. Identify future threats and opportunities
3. Determine personnel performance
4. Allocate financial resources
5. Assist with service delivery

Q4. Which of the following is not an element of the traditional marketing mix?

1. Product
2. Pricing
3. Promotion
4. Process

Q5. ___ is the input to the scoping and prioritizing stage of CRM implementation.

1. Scope statement
2. Requirements list
3. Design document
4. Business plans

Q6. The ___ of CRM deals with communication between companies and their customers.

1. Automation feature
2. Analytical feature
3. Operational feature
4. Collaborative feature

Q7. In an organisation, SBU stands for ___

1. Substitute Business Unit
2. Sub Business unit
3. Strategic Business Unit
4. Standard Business Unit

Q8. Which of the following is the criticism against the production concept?

1. Consumers are not given personal attention
2. Marketing expenses are costly
3. No efforts are made for reducing the competition
4. There is a large number of buyers and sellers

Q9. Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms?

1. business marketing channels
2. customer marketing channels
3. service marketing channels
4. direct marketing channels

Q10. If ABC Ltd. is considered as financially strong, then it comes under ____ characteristics.

1. Economic
2. Company
3. Supply
4. Marketing