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PESTLE analysis stands for analysis of ___, Economic, Social, Technological, Legal and environmental factors affecting business.
  1. Personal
  2. Political
  3. Proposal
  4. Production

Q2. Which among the following is a major part of applications and techniques that helps in gathering, storing, analyzing, and accessing the data?

  1. Data mining
  2. Virtual reality
  3. Business analytics
  4. Data visualization
Correct Answer

Q3. The major focus of the societal marketing concept is –

  1. Profit only
  2. Society’s well being only
  3. Satisfaction of customer only
  4. All of these
Correct Answer

Q4. In SWOT, the letter ‘O’ stands for –

  1. Omnipresent (product lines)
  2. Obvious (Marketing responses)
  3. Occurrence (of trade cycles)
  4. None of the above
Correct Answer

Q5. From the economic system’s point of view, the role of marketing intermediaries is to transform:

  1. raw products into finished products.
  2. consumer needs into producer needs.
  3. consumer needs and wants into product desires.
  4. assortments of products made by producers into the assortments wanted by consumers.
Correct Answer

Q6. Mrs. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all of the following EXCEPT

  1. Human resources
  2. Financial resources
  3. Service capabilities
  4. Social and cultural environment
  5. Research and development activities
Correct Answer

Q7. A buyer’s perception of value is considered a trade-off between

  1. Product value and psychic cost.
  2. Total customer value and total customer cost
  3. Image value and energy cost
  4. Service value and monetary cost.
Correct Answer

Q8. What is the full form of CIS?

  1. Channel information system
  2. Channel induced system
  3. Channel incorporated system
Correct Answer

Q9. Which of the following is not an element of the traditional marketing mix?

  1. Product
  2. Pricing
  3. Promotion
  4. Process
Correct Answer

Q10. According to Ansoft’s model of product/market expansion.

  1. When products are new and markets are new, then diversification strategy would be implemented
  2. When products are present (or current) and markets are present (or current), then product development would be the right strategy
  3. Product development is not feasible
  4. None of these
Correct Answer

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