Sales Question Bank
for Exam preparation

Q2. _____ refers to the ability to perform the promised service dependably and accurately.

1. Tangibles
2. Responsiveness
3. Empathy
4. Reliability
5. Assurance

Q3. Which of the following businesses would be characterized as a pure service

1. Insurance
2. Farming
3. Mining
4. There is no such thing as a pure service

Q4. Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own.

1. manufacturers
2. producers
3. direct marketers
4. intermediaries

Q5. The work of setting up objectives for selling activities, determining and scheduling the steps necessary to achieve these objectives is known as………….

1. Selling
2. Sales policy
3. Sales programme
4. Sales planning

Q6. According to ___, “the marketing concept-holds the key to achieve organisational goals consistent with the needs and wants of the target market and deliver the desired satisfaction more effectively and efficiently than competitors”.

1. Philip Kotler
2. Rajan Nair
3. Stanton
4. American Marketing Association

Q7. ___ is the input to the scoping and prioritizing stage of CRM implementation.

1. Scope statement
2. Requirements list
3. Design document
4. Business plans

Q8. Which of the following is an example of the external natural environment for a manufacturer of metal lawn furniture?

1. A longer than usual distribution channel due to a rail strike
2. Consumer trend toward treating gardens like another room
3. The popularity of metal lawn furniture that looks vintage rather than newly bought
4. A flood at the manufacturer's main warehouse
5. Inflationary pricing by competitors

Q9. A large marketing intermediary, but not as large as a sole selling agent in terms of size, resources and territory of operation is known as………………..

1. Wholesaler
2. Sole selling agent
3. Direct marketing channel
4. Semi-wholesalers

Q10. The higher the inflation, the –

1. Lower would be the purchasing power of consumers
2. higher would be the purchasing power of consumers
3. Least affected would be the consumers of all genres
4. Least affected would be the consumers of creme de’ la crème genre