Sales Question Bank
for Exam preparation

Q2. The benefits of marketing channels are………..

1. Cost saving
2. Time saving
3. Financial support given
4. All of above

Q3. CRM is a business philosophy that aims at maximizing ___ in the long run.

1. Customer value
2. Sales
3. Market Share

Q4. Which of the following concept is a common approach for any marketing effort?

1. Selling
2. Production
3. Marketing
4. Selling

Q5. According to ___, “the marketing concept-holds the key to achieve organisational goals consistent with the needs and wants of the target market and deliver the desired satisfaction more effectively and efficiently than competitors”.

1. Philip Kotler
2. Rajan Nair
3. Stanton
4. American Marketing Association

Q6. Which one of the following is not a demographic characteristic?

1. Migration
2. Consumption rate
3. Education level
4. Marital status

Q7. In an organisation, SBU stands for ___

1. Substitute Business Unit
2. Sub Business unit
3. Strategic Business Unit
4. Standard Business Unit

Q8. A ______________ is a set of interdependent organizations involved in the process of making a product or service available for use of consumption by the consumer or business user.

1. retailer
2. wholesaler
3. distribution channel
4. middleman

Q9. Which of the following statements about sales force management is true?

1. The sales force is the firm's most direct link to the customer
2. The statement, "The world will beat a path to your door if you build a better mousetrap," reflects how business operates today
3. As organizations implement the marketing concept, they soon realize how important it is to be sales-oriented
4. Personal selling is usually less expensive than advertising
5. Sales management is no different from any other kind of management

Q10. ___ are important to develop and evaluate the results of marketing interactions.

1. Analytical tools
2. Data warehouses
3. Campaign management tools
4. Interfaces