Sales Question Bank
for Exam preparation

Q2. The major focus of the societal marketing concept is –

1. Profit only
2. Society’s well being only
3. Satisfaction of customer only
4. All of these

Q3. _____ refers to the ability to perform the promised service dependably and accurately.

1. Tangibles
2. Responsiveness
3. Empathy
4. Reliability
5. Assurance

Q4. The brand name or logo should not be used generically or commonly, as this leads to the dilution of the brand value

1. True
2. False

Q5. Our marketing mechanism is deemed successful only if –

1. We get money from him
2. Customer is fully satisfied by our products and services
3. We can sell more than our competitors
4. We can make more profit than our competitors

Q6. In ___, active management and assessment of products and services take place

1. Initial phase
2. Intelligence phase
3. Value creation phase
4. Integration phase

Q7. Which among the following is defined as an ability to track and respond to clients in an individualized manner?

1. Inbound management
2. Automation
3. Outbound management
4. Personalization

Q8. According to Ansoft’s model of product/market expansion.

1. When products are new and markets are new, then diversification strategy would be implemented
2. When products are present (or current) and markets are present (or current), then product development would be the right strategy
3. Product development is not feasible
4. None of these

Q9. CRM helped in increasing customer satisfaction from order to end product.

1. True
2. False

Q10. Avon, Amway, and Tupperware use which of the following forms of channel distribution?

1. direct marketing channel
2. indirect marketing channel
3. forward channel
4. fashion channel