Sales Question Bank
for Exam preparation

Q2. An offering that consists primarily of a tangible good with no services at all is considered a _____.

1. tangible good with accompanying services
2. hybrid
3. pure tangible good
4. major service with accompanying minor goods and services
5. pure service
6. pure tangible good

Q3. According to ___, “the marketing concept-holds the key to achieve organisational goals consistent with the needs and wants of the target market and deliver the desired satisfaction more effectively and efficiently than competitors”.

1. Philip Kotler
2. Rajan Nair
3. Stanton
4. American Marketing Association

Q4. Many firms use environmental scanning to assess their external environment. Environmental scanning should be used to

1. Respond to current crises
2. Identify future threats and opportunities
3. Determine personnel performance
4. Allocate financial resources
5. Assist with service delivery

Q5. A restaurant is an example of a(n) _____.

1. hybrid
2. pure service
3. tangible good with accompanying services
4. tangible good with accompanying services
5. pure tangible good

Q6. Which of these determines revenue?

1. Product
2. Price
3. Promotion
4. Salesmanship

Q7. A large marketing intermediary, but not as large as a sole selling agent in terms of size, resources and territory of operation is known as………………..

1. Wholesaler
2. Sole selling agent
3. Direct marketing channel
4. Semi-wholesalers

Q8. Which of the following businesses would be characterized as a pure service

1. Insurance
2. Farming
3. Mining
4. There is no such thing as a pure service

Q9. Which of the following is the criticism against the production concept?

1. Consumers are not given personal attention
2. Marketing expenses are costly
3. No efforts are made for reducing the competition
4. There is a large number of buyers and sellers

Q10. The differentiated marketing strategy of segmentation involves _______ products and several ________ programmes to prepare the different market mix for each market segment.

1. Unusual, segments
2. Different, segments
3. Segmented, markets
4. None of those