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Question:

Which of the following features of SFA helps to integrate financial functionality of the back and front office of an organization?
  1. Contract management
  2. Opportunity management
  3. Asset management
  4. Data quality management






Q2. According to the BCG matrix. Does a star have the following feature?

  1. Generates less cash
  2. High market growth and low market share
  3. High market share and industry growth
  4. It will not become cash cow after some time
Correct Answer

Q3. Which of the following is not a source of product ideas?

  1. Research and development personnel
  2. Marketing personnel
  3. Associated companies in other countries
  4. Accountants
Correct Answer

Q4. Which one of the following is not a feature of a strategic business unit?

  1. Distinct mission
  2. Separate identify under the umbrella of the parent firm
  3. unlimited powers in the hands of CEO of SBU
  4. Separate managing team
Correct Answer

Q5. With respect to a channel of distribution, the number of intermediary levels within the channel indicates the ____________ of a channel.

  1. width
  2. depth
  3. length
  4. similarity
Correct Answer

Q6. Which of the following is not an element of the traditional marketing mix?

  1. Product
  2. Pricing
  3. Promotion
  4. Process
Correct Answer

Q7. When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous with both forward and backward vertical integration is known as…………

  1. Corporate vertical marketing systems
  2. Contractual vertical marketing systems
  3. Administered vertical marketing systems
  4. None of the above
Correct Answer

Q8. Which of the following marketing philosophy believes and operates with the guiding force that the consumers will prefer those products which are available at the right time and at right places?

  1. Production concept
  2. Exchange concept
  3. Product concept
  4. Marketing concept
Correct Answer

Q9. Under the process of behavioural segmentation, we consider _______ and ______ as two major criteria.

  1. Benefits, personality
  2. Personality, life-style
  3. Occasions, benefits
  4. Occasions, life-style
Correct Answer

Q10. ___ are important to develop and evaluate the results of marketing interactions.

  1. Analytical tools
  2. Data warehouses
  3. Campaign management tools
  4. Interfaces
Correct Answer








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