Sales Question Bank
for Exam preparation

Q2. What is the full form of CIS?

1. Channel information system
2. Channel induced system
3. Channel incorporated system

Q3. Results in the practice of too narrowly defining one’s business

1. Services marketing
2. Marketing management
3. Marketing myopia
4. Customer experience

Q4. Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is studying the country's

1. Natural conditions
2. Technological feasibility
3. Social and cultural norms
4. Distribution structure
5. Legal and political constraints

Q5. The ___ of CRM deals with communication between companies and their customers.

1. Automation feature
2. Analytical feature
3. Operational feature
4. Collaborative feature

Q6. Which of the following is the criticism against the production concept?

1. Consumers are not given personal attention
2. Marketing expenses are costly
3. No efforts are made for reducing the competition
4. There is a large number of buyers and sellers

Q7. Customization is a process of ___ the CRM solution.

1. Planning
2. Buying
3. Fine-tuning
4. Integrating

Q8. The benefits of marketing channels are………..

1. Cost saving
2. Time saving
3. Financial support given
4. All of above

Q9. Which one of the following is not a feature of a strategic business unit?

1. Distinct mission
2. Separate identify under the umbrella of the parent firm
3. unlimited powers in the hands of CEO of SBU
4. Separate managing team

Q10. ___ are often factors that a business cannot control.

1. Process variation
2. Cost reduction
3. External forces
4. Turnover