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Sales Question Bank
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Question:

A distribution channel moves goods and services from producers to consumers. It overcomes the major time, place, and ______________ gaps that separate goods and services from those who would use them.
  1. possession
  2. profit
  3. image
  4. psychological






Q2. The ___ of CRM deals with communication between companies and their customers.

  1. Automation feature
  2. Analytical feature
  3. Operational feature
  4. Collaborative feature
Correct Answer

Q3. Our marketing mechanism is deemed successful only if –

  1. We get money from him
  2. Customer is fully satisfied by our products and services
  3. We can sell more than our competitors
  4. We can make more profit than our competitors
Correct Answer

Q4. Charging customers different prices for essentially the same service is called

  1. Price discrimination
  2. Supply and demand.
  3. Complementary
  4. Substitutes
Correct Answer

Q5. Transporting and storing goods is part of which of the following marketing channel functions?

  1. negotiation
  2. physical distribution
  3. contact
  4. matching
Correct Answer

Q6. Which of the following is not a source of product ideas?

  1. Research and development personnel
  2. Marketing personnel
  3. Associated companies in other countries
  4. Accountants
Correct Answer

Q7. Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms?

  1. business marketing channels
  2. customer marketing channels
  3. service marketing channels
  4. direct marketing channels
Correct Answer

Q8. Under the process of behavioural segmentation, we consider _______ and ______ as two major criteria.

  1. Benefits, personality
  2. Personality, life-style
  3. Occasions, benefits
  4. Occasions, life-style
Correct Answer

Q9. Which of the following statements about sales force management is true?

  1. The sales force is the firm's most direct link to the customer
  2. The statement, "The world will beat a path to your door if you build a better mousetrap," reflects how business operates today
  3. As organizations implement the marketing concept, they soon realize how important it is to be sales-oriented
  4. Personal selling is usually less expensive than advertising
  5. Sales management is no different from any other kind of management
Correct Answer

Q10. The major focus of the societal marketing concept is –

  1. Profit only
  2. Society’s well being only
  3. Satisfaction of customer only
  4. All of these
Correct Answer








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