Job Purpose:
Support Head Digital Acquisition & Campaign management for the formation, execution, and management of the company's digital campaigns including SEO/SEM, social media, email, and online displays. Developing and implementing appropriate business processes, dashboards, reports, disciplines and schedules that deliver a holistic review of results, trends.
The essential duties and responsibilities will include:-
Support Head Digital Acquisition & Campaign Management to develop, implement, and manage Digital marketing campaigns that promote the products and services of a company.
Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
Deliver effective editorial plan and content marketing strategy to meet the business objectives. Editorial requirements include basic SEO understanding, content development.
Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.
Achieve maximum ROI in paid search campaigns by collecting and analysing data, and identifying trends and insights.
Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.
Measure the performance of CTAs and improve conversion rate consistently.
Track, report, and analyse website analytics, and PPC campaigns.
Creating and posting content for newsletters and email campaigns. Creating content for listing platforms, websites and maintaining/ updating activity.
Education and Experience
-Bachelor’s degree in Marketing or relevant field.
-Min. 3 years’ experience in digital marketing or advertising position.
-In-depth knowledge of various social media platforms, best practices
-3 to 5 years of relevant work experience in Digital Campaign Mgt.